Bayer One-A-Day Herbals
This article was originally published in The Tan Sheet
Executive Summary
Ad campaign to break in October. The company's ad agency, Tatham EURO RSCG, is planning the launch. The new herbal products are to be shipped at the end of August for availability in mid-September. Bayer's One-A-Day multivitamin line is the second-ranked brand in the category, with a 9% market share, according to Bayer. The company announced the introduction of the line July 17 ("The Tan Sheet" July 20, p. 1)...
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