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Ansell Lifestyles condoms TV, print ad campaign stresses pleasure, not prevention.

This article was originally published in The Tan Sheet

Executive Summary

ANSELL LIFESTYLES CONDOMS AD CAMPAIGN KICKING OFF AUG. 22 with a television commercial on CBS- owned cable stations. The 30-second spot will debut during the inaugural episode of Howard Stern's late night program on WCBS TV, New York City, and KCBS TV, Los Angeles. The commercials will run through Sept. 12; however, with a good response, Eatontown, N.J.-based Ansell Personal Products said it will expand the spots to other TV stations. SSD&W (Montville, N.J.) is the ad agency for the campaign.
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