Twinlab Ironman Triathlon, TruHerbs time-release brands launching in mass market.

Executive Summary

TWINLAB IRONMAN TRIATHLON SUPPLEMENTS ROLLING OUT TO MASS MARKET in late September, initially as a line of six sports and fitness supplements, the Hauppauge, N.Y.-based nutritional supplement marketer announced Aug. 3. The line includes a daily multivitamin, an "energy booster" formula, a protein shake, creatine powder, joint powder and "fast burn" powder. Prices range from $7.99 to $12.99. Twinlab will support the brand with TV, radio and print ads and on the Internet. The campaign, breaking now, features professional football player Lee Woodall of the San Francisco 49ers.