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Twinlab Ironman Triathlon, TruHerbs time-release brands launching in mass market.

This article was originally published in The Tan Sheet

Executive Summary

TWINLAB IRONMAN TRIATHLON SUPPLEMENTS ROLLING OUT TO MASS MARKET in late September, initially as a line of six sports and fitness supplements, the Hauppauge, N.Y.-based nutritional supplement marketer announced Aug. 3. The line includes a daily multivitamin, an "energy booster" formula, a protein shake, creatine powder, joint powder and "fast burn" powder. Prices range from $7.99 to $12.99. Twinlab will support the brand with TV, radio and print ads and on the Internet. The campaign, breaking now, features professional football player Lee Woodall of the San Francisco 49ers.
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