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Quigley's Cold-Eeze

This article was originally published in The Tan Sheet

Executive Summary

Line extensions to include sugar-free Cold-Eeze and a "one- day dosage" package containing six lozenges. The company plans to market sugar-free Cold-Eeze in a 30-minute television infomercial this fall appealing to diabetics and other consumers concerned with sugar intake. Quigley will begin to market its "one-day dosage" package during the third quarter...
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