Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

GNC selected retail price reductions will begin in September.

This article was originally published in The Tan Sheet

Executive Summary

GNC SELECTED RETAIL PRICE REDUCTIONS PLANNED FOR SEPTEMBER START-UP in a strategy addressing price-oriented competition from mass market and discount outlets. The dietary supplement specialty retailer will begin discounting a rotating collection of eight to 12 basic vitamin products, including vitamins B, C and E, by up to 40% in each of its 3,700-plus stores this fall. Periodic price reductions on the "commodity"-type products also are expected to help increase store traffic.
Advertisement

Related Content

GNC To Gain Broad R&D Pipeline From New Owner Royal Numico
GNC To Gain Broad R&D Pipeline From New Owner Royal Numico
GNC To Gain Broad R&D Pipeline From New Owner Royal Numico

Topics

Advertisement
UsernamePublicRestriction

Register

PS088736

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel