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Osteoporosis awareness campaign

This article was originally published in The Tan Sheet

Executive Summary

SmithKline Beecham (Tums) and Osteoporosis Centers of America are offering reduced-cost bone density testing and education programs in drug stores nationwide through 1998 and 1999. The bone scan, which can cost up to $250, is $29.95 under the program. Brochures about osteoporosis are distributed as well. Chains offering the service include Albertsons, American Drug Stores, CVS, Eckerd, Kroger, Phar-Mor, Publix and Walgreen. The campaign goal is to test 50,000 women a month for the disease...
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