Weider Excel energizing line relaunch brings back ephedrine supplements.
This article was originally published in The Tan Sheet
Executive Summary
WEIDER EXCEL LINE WITH EPHEDRINE RELAUNCHING AT GNC stores in August following the late 1996 discontinuation of the four-product "herbal energizing supplements" brand. Excel begins shipping to GNC stores the week of July 27. Salt Lake City, Utah-based Weider hopes to have print ads ready in time for insertion in October or November issues of Weider publications such as Natural Health and Shape. The products will be available at other health food stores this fall.
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