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Solgar print ads with lifestyle themes breaking in September.

This article was originally published in The Tan Sheet

Executive Summary

SOLGAR PRINT ADS WITH "TRUE TO LIFE" TAGLINE BREAKING IN SEPTEMBER issues of national consumer magazines such as Cooking Light, Discover, Men's Fitness, Shape, Walking and Martha Stewart Living. The six ads in the series emphasize broad lifestyle themes rather than product-specific claims. The campaign was developed in-house. New York City-based Media Resources International is handling ad buying and placement.
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