Ester-C
This article was originally published in The Tan Sheet
Executive Summary
Inter-Cal plans more than $3 mil. in syndicated radio and print advertising for its 1998-99 marketing campaign for the patented vitamin C product. Earlier this year, the Prescott, Ariz.-based company sponsored Tom Whittaker's climb up Mt. Everest with a prosthetic limb ("The Tan Sheet" March 30, p. 23). Whittaker's successful ascent will be the subject of a piece on CBS' Public Eye with Bryant Gumbel Aug. 12...
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