Tom's of Maine Natural Mouthwash to modify "all-natural" labeling, ad claims -- NAD.
This article was originally published in The Tan Sheet
Executive Summary
TOM'S OF MAINE TO REVISE NATURAL MOUTHWASH "ALL NATURAL" CLAIMS following a ruling issued by the National Advertising Division of the Council of Better Business Bureaus July 8. While the company can preserve the mouthwash name under the ruling, NAD recommends Tom's modify labeling and advertising to "avoid claiming, directly or by implication, that its product is 100% or completely natural and more accurately communicate on its label and in its advertising that the product contains an ingredient (poloxamer 335) not inherently `natural' or `sourced from nature.'"
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning