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Rexall Osteo Bi-Flex retail sales of $25 mil. in third quarter boosted by ad spend.

This article was originally published in The Tan Sheet

Executive Summary

REXALL SUNDOWN OSTEO BI-FLEX RETAIL SALES OF $25 MIL. IN THIRD QUARTER fiscal 1998 (ended May 31) keep the glucosamine- chondroitin joint/cartilage health product the "third best- selling nutritional supplement in the country" in terms of dollars, the company said. Osteo Bi-Flex has been a "tremendous success," Rexall Sundown said, "already becoming a national brand" with 70%-plus distribution at retail and mass market outlets. By comparison, Osteo Bi-Flex sales in the fiscal second quarter were $11 mil.

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