Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

P&G Secret, Sure clear formula efficacy claims need condition of use data, NAD concludes.

This article was originally published in The Tan Sheet

Executive Summary

P&G SECRET SHEER, SURE CLEAR SUPERIORITY CLAIMS MUST BE BASED ON ACTUAL USE, the National Advertising Division of the Council of Better Business Bureaus determined after reviewing comparison claims in Procter & Gamble print and TV ads, free- standing inserts and packaging for the company's two deodorant/antiperspirants. "Given the many significantly different forms of APs" (antiperspirants) marketed (e.g., solids, gels, gel solids, roll-ons and aerosols), "it is important in efficacy testing to determine the amount of each type of AP that a consumer would actually apply," NAD states in a June 15 case report.
Advertisement
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS088565

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel