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Leiner Your Life regional TV, radio ads running with retail re-merchandising effort.

This article was originally published in The Tan Sheet

Executive Summary

LEINER YOUR LIFE RE-MERCHANDISING SLATED FOR NATIONWIDE EXPANSION in early 1999 following the conclusion of a test market in Port-land, Ore. locations of Fred Meyer, Albertson's and Bi Mart. To implement the effort, the Carson City, Calif.-based dietary supplement marketer is changing the retail layout of the supplement sections in approximately 100 stores in the area by organizing the sections into eight categories based on structure/function claims. The Portland test market began in May.





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