Pharmanex BioGinkgo ads may reference "numerous scientific studies" -- NAD.
This article was originally published in The Tan Sheet
Executive Summary
PHARMANEX BIOGINKGO ADS MAY REFERENCE "NUMEROUS SCIENTIFIC STUDIES" showing ginkgo biloba "boosts memory" as long as the ads do not falsely imply the studies were conducted using the BioGinkgo extract, the National Advertising Division of the Council of Better Business Bureaus ruled May 27 in a challenge brought by Ginkoba marketer Pharmaton, a division of Boehringer Ingelheim. Pharmanex print and Internet ads for both BioGinkgo and BioGinkgo Extra-Strength made claims that "Numerous scientific studies show ginkgo boosts memory," and "Recent studies in leading scientific journals demonstrate that ginkgo biloba is effective in improving cognitive functions like short-term memory."
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning