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Pharmanex BioGinkgo ads may reference "numerous scientific studies" -- NAD.

This article was originally published in The Tan Sheet

Executive Summary

PHARMANEX BIOGINKGO ADS MAY REFERENCE "NUMEROUS SCIENTIFIC STUDIES" showing ginkgo biloba "boosts memory" as long as the ads do not falsely imply the studies were conducted using the BioGinkgo extract, the National Advertising Division of the Council of Better Business Bureaus ruled May 27 in a challenge brought by Ginkoba marketer Pharmaton, a division of Boehringer Ingelheim. Pharmanex print and Internet ads for both BioGinkgo and BioGinkgo Extra-Strength made claims that "Numerous scientific studies show ginkgo boosts memory," and "Recent studies in leading scientific journals demonstrate that ginkgo biloba is effective in improving cognitive functions like short-term memory."
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