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Humanetics' 7-Keto DHEA

This article was originally published in The Tan Sheet

Executive Summary

Enzymatic Therapy and Twinlab to market the dietary supplement following the expiration of GNC's initially exclusive distribution rights; the retailer will continue to market the product ("The Tan Sheet" Feb. 2, p. 13). Green Bay, Wisc.-based Enzymatic Therapy plans to introduce a 60-count 7-Keto in 25 mg capsules at health food stores beginning June 30; ET will discontinue its other DHEA products. Humanetics is advertising the brand in consumer health magazines including Natural Health, Let's Live, Delicious and Vegetarian Times; ET has no plans for additional advertising, although it will promote the product at the NNFA Marketplace in July. Hauppauge, N.Y.-based Twinlab will introduce 7-Keto in late August...

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