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Ascent Pediatrics

This article was originally published in The Tan Sheet

Executive Summary

Feverall pediatric acetaminophen suppositories to be distributed in Wal-Mart, Wilmington, Mass.-based Ascent says June 1, adding to its existing distribution in CVS, Walgreens, Eckerd and Rite Aid as well as many regional chains. Feverall sales have reached $3.3 mil. since July 1997, when Ascent acquired the brand from Upshur-Smith, rising 14% compared to the nine-month period before the purchase. The brand is promoted through professional advertising ("The Tan Sheet" Oct. 20, 1997, p. 4)...

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