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NicoDerm CQ

This article was originally published in The Tan Sheet

Executive Summary

SmithKline Beecham's nicotine replacement patch is top-selling new product in food, drug and mass merchandise outlets in 1997, Chicago-based Information Resources, Inc. reports in its "New Product Pacesetters" 1998 report. The leading OTC patch recorded sales of $243 mil. in 1997, the report states. In a February teleconference with securities analysts, SmithKline said the brand's U.S. sales were $214 mil. ("The Tan Sheet" Feb. 23, p. 18). According to IRI, sales in the anti-smoking product category increased 75% to $563 mil. in 1997. The IRI study included 767 different product types...
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