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Whole Foods to reorganize dietary supplement section by structure/function claims.

This article was originally published in The Tan Sheet

Executive Summary

WHOLE FOODS SUPPLEMENT SECTION REORGANIZATION BY CLAIMS or categories is beginning with its recent store openings in Boulder, Colo., Tempe, Ariz. and Winter Park, Fla. The "remerchandising" plan will take place at all Whole Foods-owned stores during the next 12 months, company President Peter Roy said during a May 12 teleconference with securities analysts. "This improved merchandising simplifies the shopping for nutritional supplements," Roy explained.
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