Insect repellent wars: Avon contests Johnson's OFF! superiority claim to Skin-So-Soft.
This article was originally published in The Tan Sheet
S.C. JOHNSON OFF! DEET INSECT REPELLENT SUPERIORITY CLAIM "MISLEADING," AVON charged following Johnson's recent public relations campaign against the Skin-So-Soft insect repellent marketer. Avon "strongly refutes" Johnson's contention that "nothing has been proven safer and more effective" than DEET (N,N-diethyl-m-toluamide) as a bug spray ingredient, the company said May 7. The firm claims its citronella oil (tropical grass)- based Skin-So-Soft line "can do the job safely and effectively, without potential side effects."
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