Insect repellent wars: Avon contests Johnson's OFF! superiority claim to Skin-So-Soft.
This article was originally published in The Tan Sheet
Executive Summary
S.C. JOHNSON OFF! DEET INSECT REPELLENT SUPERIORITY CLAIM "MISLEADING," AVON charged following Johnson's recent public relations campaign against the Skin-So-Soft insect repellent marketer. Avon "strongly refutes" Johnson's contention that "nothing has been proven safer and more effective" than DEET (N,N-diethyl-m-toluamide) as a bug spray ingredient, the company said May 7. The firm claims its citronella oil (tropical grass)- based Skin-So-Soft line "can do the job safely and effectively, without potential side effects."
You may also be interested in...
Skin-So-Soft IR3535 Insect Repellent Duration Claims "Deceptive" - Suit
Advertising claims for Avon's Skin-So-Soft Bug Guard Plus insect repellant are "materially false and deceptive," Off! Skintastic marketer S.C. Johnson alleges in an Aug. 6 counterclaim to the direct marketer's earlier lawsuit charging similar false advertising statements.
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC