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Insect repellent wars: Avon contests Johnson's OFF! superiority claim to Skin-So-Soft.

This article was originally published in The Tan Sheet

Executive Summary

S.C. JOHNSON OFF! DEET INSECT REPELLENT SUPERIORITY CLAIM "MISLEADING," AVON charged following Johnson's recent public relations campaign against the Skin-So-Soft insect repellent marketer. Avon "strongly refutes" Johnson's contention that "nothing has been proven safer and more effective" than DEET (N,N-diethyl-m-toluamide) as a bug spray ingredient, the company said May 7. The firm claims its citronella oil (tropical grass)- based Skin-So-Soft line "can do the job safely and effectively, without potential side effects."

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