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Private labeler key to success is imitation of national brand marketing -- PLMA survey.

This article was originally published in The Tan Sheet

Executive Summary

PRIVATE LABEL SUPPLIER EMULATION OF BRAND MARKETERS to boost growth of their businesses is advised by retailers in a survey conducted for the Private Label Manufacturers Association. "Suppliers need to improve their corporate culture and organization structure and think like brand marketers rather than manufacturers of commodities," the survey declares. Prepared by the New York City-based consulting firm Kurt Salmon Associates (KSA), the report was released April 30.
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