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Bausch & Lomb's Ocuvite, firm's first supplement, generates sales of $15 mil. in 1997.

This article was originally published in The Tan Sheet

Executive Summary

BAUSCH & LOMB OCUVITE ANTIOXIDANT SUPPLEMENT SALES TOP $15 MIL. in 1997 in the U.S., the company said. Bausch & Lomb acquired the Ocuvite and Ocuvite Extra antioxidant supplements when it purchased American Home Products' Storz Ophthalmics business at the beginning of the 1998 fiscal year (Dec. 28). The product is marketed primarily to eye care professionals through detailing, sampling, trade show promotions and optometry and ophthalmology trade journals. Ocuvite is sold at food, drug, mass merchandise outlets.

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