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Heritage Fiberall relaunched as daily "fiber supplement" fortified with vitamins, minerals.

This article was originally published in The Tan Sheet

Executive Summary

HERITAGE FIBERALL RELAUNCHED AS DIETARY SUPPLEMENT containing six different fibers as well as 11 essential daily vitamins. The product, formerly marketed as a bulk laxative, has been reformulated as a "sugar-free formula with psyllium and oat bran, two ingredients with proven health benefits," Brookfield, Conn.-based Heritage Consumer Products said. Fiberall also "contains essential vitamins and minerals," including folic acid and vitamins B6 and B12. The powdered supplement for reconstitution with water or juice is shipping now to food, drug and mass merchandise outlets.
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