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Private label minoxidil products capture 43% dollar share at mass merchandisers -- PLMA.

This article was originally published in The Tan Sheet

Executive Summary

MINOXIDIL PRIVATE LABEL PRODUCTS CAPTURE 43% DOLLAR SHARE in mass merchandise outlets in 1997, according to data from the Private Label Manufacturers Association. The figures, provided by Information Resources, Inc. (Chicago), indicate private label minoxidil hair regrowth products for men and women generated a 42.9% dollar share in the mass market last year, an increase of 15.9% over 1996, and held 49% of the mass merchandise unit share for the category, an increase of 11.9%.

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