NBTY Radiance "all-in-one" supplement backed by "major" campaign breaking in May.
This article was originally published in The Tan Sheet
Executive Summary
NBTY RADIANCE "ALL-IN-ONE" SUPPLEMENT LAUNCH TARGETING BABY BOOMERS with national and local print, radio and television ads tagged "You weren't born yesterday, so why take a vitamin that was?" Radiance, a "long-acting multi-vitamin/mineral formula with phytonutrients," is shipping now to mass market and chain drug doors. The product is already on-shelf in some stores, including Genovese. The multi-million dollar advertising effort will break around May 11, when distribution is expected to be complete.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning