Nabisco Knox NutraJoint
This article was originally published in The Tan Sheet
Executive Summary
The gelatin/vitamin C/calcium product for healthy joint cartilage has been reengineered to dissolve faster in cold beverages. The product formerly took about one minute to dissolve. The new version is being processed using agglomeration, whereas the original was dry-blended. In addition, the calcium content of the product has been doubled to 300 mg, or 30% of the Recommended Daily Allowance. The product account has been reassigned to New York City-based Wunderman Cato Johnson; The Senior Network, Stamford, Conn., had been handling the account. Reformulated NutraJoint started shipping in late January; the product was introduced last spring ("The Tan Sheet" March 24, 1997, p. 4)...
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