Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Nabisco Knox NutraJoint

This article was originally published in The Tan Sheet

Executive Summary

The gelatin/vitamin C/calcium product for healthy joint cartilage has been reengineered to dissolve faster in cold beverages. The product formerly took about one minute to dissolve. The new version is being processed using agglomeration, whereas the original was dry-blended. In addition, the calcium content of the product has been doubled to 300 mg, or 30% of the Recommended Daily Allowance. The product account has been reassigned to New York City-based Wunderman Cato Johnson; The Senior Network, Stamford, Conn., had been handling the account. Reformulated NutraJoint started shipping in late January; the product was introduced last spring ("The Tan Sheet" March 24, 1997, p. 4)...
Advertisement
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS088267

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel