Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

In Brief: Selfcare supplement sales

This article was originally published in The Tan Sheet

Executive Summary

Selfcare supplement sales: Nine dietary supplements acquired from American Home Products a year ago, including Stresstabs, Ferro-Sequels, Posture, Protegra, Allbee and Z-Bec, posted combined sales of $22.8 mil. in 1997, down slightly from $24 mil. in 1996, the company reports in a recent Securities & Exchange Commission filing. Selfcare has redesigned the products' packaging to be more contemporary looking, a move away from the former "clinical" appearance. The firm had been running print, TV and radio ads for Stresstabs and Posture created by New York City-based Warwick Baker O'Neill, with print advertising planned for Protegra later this year, the firm said. In 1997, Selfcare, which also markets medical devices, had sales of $50.9 mil. compared to $14.1 mil. in 1996; the company had a net loss of $20 mil. compared to a loss of $9.2 mil. in 1996. Selfcare is "particularly pleased with the performance of our Stresstabs product....Gross margins for our nutritional line ran in excess of 60%," the firm said March 16...
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS088234

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel