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Rexall backing Sundown's new Homocysteine Defense Formula with TV ads.

This article was originally published in The Tan Sheet

Executive Summary

REXALL BACKING SUNDOWN HOMOCYSTEINE DEFENSE FORMULA WITH TV ADS that broke on network and cable channels including TNN, TNT and CNN the week of March 2. The commercial, airing on such shows as Jeopardy, Wheel of Fortune and Larry King Live, states: "High homocysteine blood levels can be a serious risk factor for heart disease. New Homocysteine Defense Formula from Sundown can help lower these levels." The ad concludes, "A Great Start for a Healthy Heart." The ad agency is Avrett Free & Ginsberg, New York City. Rexall is not using print or radio ads.

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