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EnviroDerm IvyBlock new print ad campaign breaking in March/April.

This article was originally published in The Tan Sheet

Executive Summary

ENVIRODERM IVYBLOCK NEW PRINT CAMPAIGN BREAKING in March and April. The firm is targeting the OTC topical skin protectant with bentoquatam 5% to outdoor enthusiasts such as sportsmen, backpackers and gardeners as well as people who may be exposed to poison ivy in their jobs. Ads are scheduled to run in magazines including Field & Stream, Outdoor Life, North American Hunter, Bassmaster, Ducks Unlimited, Scouting, Organic Gardening and Country Living. The consumer ads appear vertically and are one-third page wide. The ad agency is Calder, Head & Phin, New York City.
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