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Pharmaton Ginsana, Vitasana new national TV ads breaking; print ads to follow in April.

This article was originally published in The Tan Sheet

Executive Summary

PHARMATON GINSANA, VITASANA NEW TV AD CAMPAIGN BREAKING Feb. 17 nationally in syndication, cable and local spots. Created by North Wood-bridge, N.J.-based The Sawtooth Group, the slice-of-life ads for the ginseng-containing dietary supplements feature both 30- and 15-second spots. A consumer print campaign will begin in April, with spreads running in publications including American Health, Family Circle, Fitness, Health, McCalls, People and Reader's Digest.
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