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In Brief: National Consumers League

This article was originally published in The Tan Sheet

Executive Summary

National Consumers League: Brochure on headache relief, developed with funding from Excedrin marketer Bristol-Myers Squibb, is planned for April release to coincide with tax filing deadline. The brochure will be available in both English and Spanish through community health groups and other NCL outreach avenues. BMS promoted Excedrin Extra Strength through tax-time tie-in ads on the Web in 1997 ("The Tan Sheet" March 31, 1997, p. 17). NCL says its brochure series, "Take Care With...Over-The-Counter Medication," is now available in Spanish; the translations were produced with funding from the Nonprescription Drug Manufacturers Association. The English version was introduced in 1994...

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