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Talk America settles with nine state AGs over hair regrowth, supplement ads.

This article was originally published in The Tan Sheet

Executive Summary

TALK AMERICA HAIR REGROWTH, VITAMIN PRODUCT CLAIMS PROHIBITED under a Dec. 31 settlement between the company and the attorneys general of nine states. The "assurance of voluntary compliance" settlement was signed Dec. 31 by representatives from Talk America, Inc. and the company's manufacturer, Natures Pure Body Institute, as well as Texas Attorney General Dan Morales and other Texas officials. The agreement focuses on claims and advertising made for Portland, Maine-based Talk America's Natural Hairs hair regrowth shampoo, Purifast 30 dietary supplement and Daily Harvest fruit and vegetable replacement capsules during 15- and 30-minute radio and TV infomercials aired nationally in 1995 and 1996.
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