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In Brief: Rembrandt Canker Sore Hotline

This article was originally published in The Tan Sheet

Executive Summary

Rembrandt Canker Sore Hotline: Will provide information on canker sores and "get the word out" about the efficacy and benefits of Whitening Toothpaste for Canker Sore Sufferers, Santa Maria, Calif.-based Den-Mat says; the hotline also will "let consumers know where they can find the product in their neighborhood." The firm launched the product last March ("The Tan Sheet" March 17, 1997, p. 8). The toothpaste has been shown to reduce canker sore occurrence by "over 80%" and to make teeth "two shades whiter." The product retails for approximately $6.99...
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