In Brief: Pharmavite
This article was originally published in The Tan Sheet
Executive Summary
Pharmavite: Awards Nature's Resource herbal line national advertising account to Chicago-based Leo Burnett, which already handles advertising for the Nature Made vitamin brand, the company says Dec. 3. "The Nature's Resource herb line is growing at double-digit rates and we feel that Leo Burnett can continue to build this brand over the long-term," Pharmavite says. Mission Hills, Calif.-based Pharmavite introduced Nature's Resource in June 1994 ("The Tan Sheet" June 27, 1994, p. 22)...
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