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Pharmacia & Upjohn Rogaine Extra Strength introduction slated for mid-December.

This article was originally published in The Tan Sheet

Executive Summary

PHARMACIA & UPJOHN ROGAINE EXTRA STRENGTH EXCLUSIVITY AWARD LIKELY in light of the new clinical trials the company conducted for its NDA for the OTC sale of 5% minoxidil solution hair regrowth treatment. Marketing exclusivity for the stronger Rogaine product would provide Pharmacia & Upjohn an advantage the company did not receive for the switch of the original 2% minoxidil Rogaine. The extra strength version of the antibaldness treatment will be on store shelves around Dec. 16, P&U said Nov. 17.
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