Pfizer Bain de Soleil Kids "all-day" protection claim to be modified after NAD inquiry.
This article was originally published in The Tan Sheet
Executive Summary
PFIZER BAIN DE SOLEIL "ALL-DAY" PROTECTION CLAIM TO BE MODIFIED following a review by the National Advertising Division of the Council of Better Business Bureaus. In a Nov. 14 NAD case report, the consumer watch dog group says it took issue with a print ad for Pfizer's Bain de Soleil Kids and Bain de Soleil Gentle Block sunscreens that features a bathing suit-clad "baby girl" in the "mid-day sun" and states, "Protect your little ones for up to 8 hours...Top to Bottom." NAD concluded the claims made in the ad "extend beyond the scope of the data and testing upon which the advertiser relied."
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning