Bausch & Lomb Computer Eye Drops with 1% glycerin due on shelves by Christmas.
This article was originally published in The Tan Sheet
Executive Summary
BAUSCH & LOMB COMPUTER EYE DROPS DUE ON SHELVES BY CHRISTMAS; shipments began in mid-November to food, drug and mass merchandisers, including Kmart and Wal-Mart. The eye drops, which contain 1% glycerin, are "specifically formulated to relieve, refresh, comfort, moisturize and revitalize tired, irritated, dry and stressed eyes," according to labeling. The product is targeted at sufferers of computer vision syndrome (CVS), an ailment "characterized by eye strain associated with prolonged computer use," the Rochester, N.Y.-based company said.
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