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In Brief: Nutrition Medical

This article was originally published in The Tan Sheet

Executive Summary

Nutrition Medical: Plans to introduce private-label versions of Ross Labs' Isomil and Similac infant formulas in mid-1998, the Minneapolis-based firm says. Nutrition Medical currently makes store brand nutritional beverages including a version of Ross' Ensure. Similac and Isomil are second and third in the U.S. baby formula market in both unit and dollar share in the 52 weeks ending Oct. 12, according to Information Resources, Inc. data. Similac is number two with a 25.5% dollar share ($688 mil.) and 26.4% unit share, and Isomil follows with a 11% dollar share ($297.1 mil.) and 11.8% unit share. Bristol-Myers Squibb's Enfamil leads the category with a 35.9% dollar share ($968.1 mil.) and 34.8% unit share, according to IRI...
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