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IVC Fields of Nature Liquifil soft gel supplement line shipping to mass market.

This article was originally published in The Tan Sheet

Executive Summary

IVC FIELDS OF NATURE LIQUIFIL SOFT GEL DIETARY SUPPLEMENTS are shipping to drug, grocery and mass merchandise stores including two new accounts for the dietary supplement marketer -- Kmart and Osco Drug. The line, which eventually will reach 40 SKUs, consists of soft gel versions of a "full spectrum of nutritional and herbal products" including vitamin C with rosehips, calcium, multivitamins, minerals and the "more popular" herbal supplements, the Freehold, N.J.-based firm said. IVC Industries is selling the products under its flagship brand Fields of Nature.
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