Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

In Brief: Heritage's AcuTrim, Allerest

This article was originally published in The Tan Sheet

Executive Summary

Heritage's AcuTrim, Allerest: Boston-based pharmaceutical start-up plans to begin limited national radio and TV ads for the OTC diet aid and the allergy relief product in December. The products are among the 14 brands Heritage acquired for $20 mil. from Novartis in August ("The Tan Sheet" Sept. 1, p. 7). The company plans to begin Hispanic-targeted ads for Ting antifungals and is making final ad plans for its other products. The ads will be created in-house, the company says. The Heritage logo will begin appearing on products throughout 1998; the first product to bear the logo will be Vitron-C, an iron supplement with vitamin C, which will begin shipping in January. On Dec. 1, Heritage will begin taking orders and invoices for the products, which are currently ordered through Novartis...
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS087750

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel