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Ross Products expanding Ensure line with nutrition bars; TV ads expected in January.

This article was originally published in The Tan Sheet

Executive Summary

ROSS PRODUCTS EXPANDING ENSURE LINE WITH NUTRITION BARS in an attempt to broaden the Ensure franchise beyond the consumers of the Ensure liquid nutritional product. The bars are intended to attract more non-medical users and offer consumers benefits such as portability and taste, Ross said. Two flavors are available: chocolate fudge brownie and honey graham crunch. A box of four bars sells for the suggested retail price of $3.29-$3.49. The product began shipping nationwide Sept. 29.
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