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Enzymatic Therapy Remifemin black cohosh $3 mil. ad campaign slated for 1998.

This article was originally published in The Tan Sheet

Executive Summary

ENZYMATIC THERAPY REMIFEMIN BLACK COHOSH PRINT ADS are slated to run in January issues of Reader's Digest as part of a $3 mil. advertising campaign for the first half of 1998. Remifemin, a standardized form of black cohosh (Cimicifuga racemosa), is marketed by Green Bay, Wis.-based Enzymatic Therapy as "nutritional support for women experiencing menopause." An identical consumer ad running in the October issue of Let's Live carries the tagline: "Menopause....It's a natural change....Make the natural choice."
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