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Diet program ad restrictions would give unfair advantage to dietary supplements -- atty..

This article was originally published in The Tan Sheet

Executive Summary

DIET PROGRAM AD RESTRAINTS WOULD GIVE UNFAIR ADVANTAGE TO SUPPLEMENTS claiming weight loss benefit, Texas Assistant Attorney General Robert Reyna commented at an Oct. 17 forum on weight loss advertising held by the Federal Trade Commission in Washington, D.C. Noting the importance of keeping a "level playing field," Reyna said: "We would have a difficult situation if we had restrictions on how you could advertise diet programs if you didn't have any restriction on how you could advertise totally specious mail-order products for which outrageous claims are being made."

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