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Q-pharma planning to introduce CoQ10 toothpaste in early 1998.

This article was originally published in The Tan Sheet

Executive Summary

Q-PHARMA COENZYME Q10 TOOTHPASTE SLATED TO DEBUT EARLY 1998 in food, drug and mass merchandise outlets, the Edmonds, Wash.-based company said. Q-dent, which the company says will fall under the OTC monograph for fluoride dentifrices, is Q-Pharma's first product. The product will be priced at the high end of the toothpaste market and will be supported by a $1 mil. print, TV and radio advertising campaign, the company said.
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