Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Pharmaton Venastat leg health dietary supplement to receive $12 mil. in ad support.

This article was originally published in The Tan Sheet

Executive Summary

PHARMATON VENASTAT "LEG HEALTH" SUPPLEMENT DEBUTING OCT. 14 nationally in food, drug and mass merchandise outlets, for an average retail price of $9.99 for a 15-day supply. The standardized horse chestnut seed extract-containing dietary supplement from Ridgefield, Conn.-based Pharmaton Natural Health Products will be advertised beginning "as early as December" with a light flight of print and television spots, moving to a broader program of TV and full-page print ad support in January, the company said. The ad budget for Venastat will be approximately $12 mil. Pharmaton is a subsidiary of the German pharmaceutical firm Boehringer Ingelheim.
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS087648

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel