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Natural Products Expo East In Brief: Worldwide Sport Nutrition

This article was originally published in The Tan Sheet

Executive Summary

Worldwide Sport Nutrition: Will run over $1 mil. in cable TV and magazine ads to support 22 new products introduced at Natural Products Expo East. The products will be available nationwide in GNCs, health food stores and gyms through the company's more than 50 distributors, and include Creatine Gel, "the first stable creatine monohydrate gel for strength and endurance," according to company promotional claims. Founded in 1993 by David McCabe, the Largo, Fla.-based company also claims its Pure Protein bar is the top-selling protein bar...
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