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Supplement industry needs to cultivate congressional "heroes," consultant says.

This article was originally published in The Tan Sheet

Executive Summary

SUPPLEMENTS INDUSTRY NEEDS TO CULTIVATE CONGRESSIONAL "HEROES" who will be "supportive not only when you're right, but also when you're...in trouble," Charles Cook, editor of the Cook Political Report, advised the Council for Responsible Nutrition at its annual conference in Dana Point, Calif. Sept. 13-17. The dietary supplement industry needs to focus some of its resources on creating "a bigger stable of heroes" in Congress, Cook said. The industry should have "eight or 10 good heroes and 20, 30, 40 people" in Congress "who know something about the issues," he advised.

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