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Weider PhenCal running ad claiming supplement "as effective as Rx treatments".

This article was originally published in The Tan Sheet

Executive Summary

WEIDER PHENCAL AD CLAIMING SUPPLEMENT "AS EFFECTIVE AS Rx TREATMENTS" for weight control appeared in the Sunday, Sept. 7 issue of The New York Times and in major market newspapers in Southern California in early September. The ad is part of the launch effort for the combination amino acid dietary supplement product. The full-page spread positions PhenCal as a natural alternative to drug treatments for weight loss, which include the widely-known phentermine and dexfenfluramine prescription combination commonly known as Phenfen. The campaign was developed in-house.

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