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In Brief: Woodstock Natural Products ad review

This article was originally published in The Tan Sheet

Executive Summary

Woodstock Natural Products ad review: Woodstock agrees to provide substantiation for print and Internet claims for The Natural Dentist Herbal Mouth and Gum Therapy Oral Rinse and Toothpaste including representations of ingredient and product effectiveness against tooth decay, gum disease and gum disease symptoms, the National Advertising Division of the Council of Better Business Bureaus says Sept. 3. Woodstock did not meet NAD's 15-day deadline, indicating that it had ceased making certain claims and would provide support for the remainder. If the firm does not respond to NAD's inquiry by Sept. 22, NAD may refer the case to the Federal Trade Commission. Competitor Tom's of Maine brought the claims to NAD's attention...

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