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Novartis sells 14 OTC brands to start-up Heritage Consumer Products for $20 mil..

This article was originally published in The Tan Sheet

Executive Summary

NOVARTIS SELLS 14 OTC BRANDS TO START-UP HERITAGE FOR $20 MIL., fulfilling a plan announced in January to divest the brands in a streamlining effort ("The Tan Sheet" Jan. 20, p. 4). The Novartis deal with Heritage Consumer Products for brands including the diet aid Acutrim and the bulk laxative Fiberall, was announced Aug. 26 after Novartis completed a product rationalization study.

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