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Dr. Scholl's Odor Destroyers "More...power than Odor-Eaters" claim supported -- NAD.

This article was originally published in The Tan Sheet

Executive Summary

DR. SCHOLL's ODOR DESTROYERS POWDER UNQUALIFIED SUPERIORITY CLAIM SUPPORTED in relation to Combe's Odor-Eaters foot powder, the National Advertising Division of the Council of Better Business Bureaus concludes in a Case Report released Aug. 26. Combe challenged Schering-Plough Healthcare Products' claim that Odor Destroyers Deodorant Powder has "More odor destroying power than Odor-Eaters," which appeared in television and print ads and labeling.
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